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AI Insights · Timothy · July 2025

Top 5 Social Apps on Android in Nigeria: Q2 2025 Performance

Explore the performance of the top 5 social apps on Android in Nigeria during Q2 2025, featuring insights on downloads, revenue, and active users.

Top 5 Social Apps on Android in Nigeria: Q2 2025 Performance

In the second quarter of 2025, Nigeria's Android market saw significant activity among the top social apps. Data from Sensor Tower provides a detailed look at their performance in terms of downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE experienced a notable increase in weekly revenue, climbing from around $52K at the beginning of April to approximately $81K by the end of June. Weekly downloads remained strong, peaking at about 161K in early June. Meanwhile, weekly active users hovered around 10M, showing a slight increase over the quarter.

Facebook saw a gradual rise in weekly revenue, starting at $9.2K and reaching $11.9K by the end of June. Downloads increased steadily, peaking at 120K in late June, while active users fluctuated slightly but maintained a robust presence of around 17M.

Instagram showed consistent growth in revenue, from $8.7K to $11.9K throughout the quarter. Downloads peaked at 88K in late April, with active users showing a minor increase, ending the quarter at approximately 8.8M.

Second Number for Call & Text experienced a steady increase in revenue, reaching about $10.9K by the end of June. Downloads fluctuated, with a peak of 7.7K in the final week, while active users saw a slight decline, ending at around 30K.

Lastly, BuzzCast - Live Video Chat App had a modest increase in revenue, reaching $10.2K in late June. Downloads showed some fluctuation, with a peak of 7K. Active users gradually increased, ending the quarter at approximately 21.5K.

For more detailed insights and data, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025