AI Insights · Timothy · July 2025
Top 5 Social Apps on Android in Nigeria: Q2 2025 Performance
Explore the performance of the top 5 social apps on Android in Nigeria during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, Nigeria's Android market saw significant activity among the top social apps. Data from Sensor Tower provides a detailed look at their performance in terms of downloads, revenue, and active users.
TikTok - Videos, Shop & LIVE experienced a notable increase in weekly revenue, climbing from around $52K at the beginning of April to approximately $81K by the end of June. Weekly downloads remained strong, peaking at about 161K in early June. Meanwhile, weekly active users hovered around 10M, showing a slight increase over the quarter.
Facebook saw a gradual rise in weekly revenue, starting at $9.2K and reaching $11.9K by the end of June. Downloads increased steadily, peaking at 120K in late June, while active users fluctuated slightly but maintained a robust presence of around 17M.
Instagram showed consistent growth in revenue, from $8.7K to $11.9K throughout the quarter. Downloads peaked at 88K in late April, with active users showing a minor increase, ending the quarter at approximately 8.8M.
Second Number for Call & Text experienced a steady increase in revenue, reaching about $10.9K by the end of June. Downloads fluctuated, with a peak of 7.7K in the final week, while active users saw a slight decline, ending at around 30K.
Lastly, BuzzCast - Live Video Chat App had a modest increase in revenue, reaching $10.2K in late June. Downloads showed some fluctuation, with a peak of 7K. Active users gradually increased, ending the quarter at approximately 21.5K.
For more detailed insights and data, visit Sensor Tower's platform.